Sr. Marketing Manager - BD Pyxis™ Platform Job at Becton Dickinson, San Diego, CA

  • Becton Dickinson
  • San Diego, CA

Job Description

Senior Marketing Manager role leading growth and commercialization strategy for the BD Pyxis™ medication management platform. Responsibilities include developing go-to-market strategies, managing product launches, and translating customer insights into business growth within a global medical technology organization.

Responsibilities

  • Lead marketing strategy and identify growth opportunities to accelerate adoption and market leadership
  • Define target segments, personas, and value propositions that drive customer acquisition and retention
  • Develop and execute marketing plans including campaigns for awareness, engagement, and loyalty
  • Engage with customers and stakeholders to understand workflows, needs, and market trends
  • Establish success metrics, monitor performance, and optimize marketing investments for measurable results

Requirements

  • Bachelor's degree
  • 6+ years marketing experience in complex, global corporate environment
  • Track record leading product commercialization and new product launches
  • Expertise developing and executing go-to-market strategies with segmentation and positioning
  • Results-driven with ability to navigate ambiguity and execute initiatives
  • Willingness to travel up to 30%
  • MedTech industry experience preferred

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